Category: Uncategorized

  • Flatter Than a Pancake? How to Add Some Flavour to Your Brand!

    When I think of a pancake, hot sauce doesn’t immediately come to mind. Unless of course, it’s a savoury pancake or maybe a fusion dish of some sort. Cue social media chef, Brooklyn Peltz Beckham (nepo baby), with his new hot sauce “Cloud23”. I must admit when I first heard of his new brand, I…

    |

  • Feeling Blue or Seeing Red? Understanding Colour and Emotion

    The Psychological Power of Colour Colours affect emotions and shape perceptions. This makes it fundamentally important to think carefully about colour in your branding journey. Brand colours help businesses to create a strong and recognisable identity by using them consistently. They also help spark the desired emotional responses needed to inspire action and have the…

    |

  • Using Social Media to Manage Projects

    I’ve been managing projects from the start of my career. Social media can be a powerful marketing tool and it’s also a great way to reach different business goals, one of which is project management. Different platforms will offer different solutions but ultimately, it’s a good way to enhance the management of your future projects.…

    |

  • Are you “Safe”?

    Read an interesting article the other day. Are we hiring “safe” leaders/employees in our organisations? It’s a really interesting one to think about whether HR managers and leaders should do additional tests to ensure the people they are hiring in important and leadership positions are “safe”. It would be interesting to see how organisations pursue…

    |

  • Kodak’s Downfall Wasn’t Only About Technology

    Kodak was once a global leader in the camera market – everyone wanted to snap a “Kodak moment”. The company ended up losing sales and business due to the rise of digital cameras and photography simply because they failed to invest in new technology, as they were still using the film-based business model which bought…

    |

  • Mitigating a Shitstorm: Leading with Intention – From Management to Leadership

    Leading with intent means being involved and responsible every step of the way so that you are consciously making POSITIVE contributions. It means addressing the team as “We” instead of “You” and talking “with” the team instead of “to” the team. I’ve noticed a real difference in organisations recently. I have worked in organisations where…

    |

  • Are you tired of “Yes” Men/Women who bring nothing new to your organisation?

    I once sat around a leadership table in an organisation where the only people who were talking were senior leaders. They asked for input and not one member of the middle leadership team spoke up. Not even when what they said was wrong – theoretically and practically. Ironically, that organisation only promoted internally and fast…

    |

  • Are you really Storytelling or just telling Stories?

    Why Customer Experience Depends on Employee Engagement Employee engagement has always been hard in the world of Business. Most quality leaders read a lot of leadership and management books. They always say the same – use McGregor’s two theories which I’m calling in this article “The Carrot” and “The Stick”. Unfortunately, the world of work…

    |

  • The Impact of Customer Service on Acquisition and Retention (pssst yes, even in 2024!)

    I started work as a young sixteen year old in the retail industry and carried on working whilst I was studying for my degree. Originally, I started working for a tiny little shoe shop in the local high street which was very customer facing and Saturday’s were especially busy. I was later promoted into a…

    |

  • Exploring new business opportunities and starting up

    So you’re looking to start a new venture and unsure of which direction to go in? Firstly, you need to decide whether you wish to look for a product or service to sell. Products are often easier because consumers can clearly see what they’re actually paying for and it’s definitely easier to describe when selling.…

    |